Immersive preview
Showcase your game with
a lead-in video in newsfeed
that prompts people to play.
What can you do with
playable ads on Facebook?
playable ads on Facebook?
Mini
interactions
interactions
Offer people the chance to
play your game directly
from your ad.
Engaged consumers
Drive higher-intent players
for your game or customers
for your business.
Drive App downloads
Give users a preview of
your app and lead them
to a download app link.
Drive e-commerce sales
Users play a game to win
or achieve a coupon that
they can redeem online.
Improve in-store walk-ins
Allow users to unlock
conditional coupons
who play a game.
Improve brand recall
An immersive playable ad
experience drives higher
brand recall vs static
image or video.
Facebook playable
ads are made up of
three parts.
01 | Lead-in video
Playable ads begin with a short video of
your demo with an overlay of a game
controller to indicate that your ad is
playable.
02 | Game demo
When a person taps a playable ad, they
will be able to play a short, interactive and
full-screen demo of your game without
having to install anything.
03 | Call to action
The call to action lets people tap to lead
out to an external weblink to complete the
experience.
Here are a few playable
ads we built!
ads we built!
Click Tap To Try below to play the game!